The brief was to provide an interesting, lively, yet relaxing atmosphere for Budweiser prize winners on FA Cup final day. A place where they can listen to FA Cup Legends in anticipation of the FA Cup Final and be treated to drinks and food while they chat to colleagues and other guests in a safe, private, traffic free area.  

Prize winners were invited to an immersive VIP Bud Club experience at the FA Cup final. 650 lucky guests were provided with a full day of specialist entertainment, hospitality, celebration, live music and VIP match tickets.  Global dignitaries attended from as far afield as Chile and Australia​.





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