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The challenge was to create an impactful campaign for Hot Wheels that drives excitement around the ‘connectibility’ of the track.  The Epic Race campaign consisted of two connecting phases creating the ultimate Hot Wheels experience for boys​.  

We smashed our target reaching 17,000 consumers in the space of 9 days, with research confirming 100% positive brand feedback

 

MATTEL

HOT WHEELS

EXPERIENTIAL

EVENT