The Make It Epic tour invited kids to compete in an Epic experience at various retail locations cross the UK. A shipping container was converted into a bespoke race track, where kids were invited to assemble their Hot Wheels tracks before racing against the clock. High scores were displayed on the digital lead board, with winners taking they spaces on the podium for a photo.
Over 6,000 kids took part, with retailers reporting an increase in sales across the range of up to 118%. 92.5% of attendees claimed that they were likely to purchase as a result of the experience and 92% of consumers rated the experience as "Excellent"