The objective was to amplify 2 core Mattel boys toys brands with a combined effect via a series of high impact events that combined the Hot Wheels and BOOMco brands. The “Zoom and Boom” experience toured retail locations across the UK for 25 days.
3 distinct activity zones enabled kids to interact with the products, experience the brands and share their experience with their friends through a photo mechanic. A Net Promotor Score of 17% was measured 12 weeks post event. Significantly higher than
our norm of 3%