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The objective was to amplify 2 core Mattel boys toys brands with a combined effect via a series of high impact events that combined the Hot Wheels and BOOMco brands.  The “Zoom and Boom” experience toured retail locations across the UK for 25 days.

3 distinct activity zones enabled kids to interact with the products, experience the  brands and share their experience with their friends through a photo mechanic​.  A Net Promotor Score  of 17% was measured 12 weeks post event.  Significantly higher than

our norm of 3%

 

MATTEL

ZOOM AND BOOM

EXPERIENTIAL

ROADSHOW