The challenge was to build brand awareness in a big year for Thomas & Friends. With Thomas turning 70 we needed to show consumers that he was still young at heart and the perfect best friend for any adventure!
Working with HIT we developed the concept of an exciting retail tour which would travel all over the country. Using the shell of a double decker bus we created a unique experience like no other, with content and activities for both children and parents to enjoy. Titled the ‘Best Friends Express’ the bus provided a great introduction for those new to the brand, and an opportunity for those who were already fans to be reminded of the brand’s great benefits.