To build on the ATL introducing the new Vimtoad character, we were tasked in creating a sampling and awareness roadshow at grocery targeting mums & teenage kids.  The idea was to take "Vimtoad on t'road" - with the Vimtoad character touring the nation's major supermarkets to interact consumers. 

We brought Vimtoad to life via a supersized retro TV screen – linked to an iPad with interactive app that shared to social media on site​.  Over 29,500 Customers were given the chance to win their shopping back which helped drive incremental sales of over 40,000 Units on activity days