To build on the ATL introducing the new Vimtoad character, we were tasked in creating a sampling and awareness roadshow at grocery targeting mums & teenage kids. The idea was to take "Vimtoad on t'road" - with the Vimtoad character touring the nation's major supermarkets to interact consumers.
We brought Vimtoad to life via a supersized retro TV screen – linked to an iPad with interactive app that shared to social media on site. Over 29,500 Customers were given the chance to win their shopping back which helped drive incremental sales of over 40,000 Units on activity days